OBS Global Engages World Impact Media Organization for Media Buying Through Arcana Mace

OBS Global today announced a new partnership with the World Impact Media Organization (WIMO) under which a curated group of OBS members will receive supportive media coverage across WIMO's accredited publisher network. The placements will be sourced and executed through Arcana Mace — the media buying marketplace ranked first in the WIMO Annual Review 2026 for transparency, publisher quality, and execution speed.

The partnership formalises something OBS has been building toward since the platform launched: making earned and paid media access a standard part of what it means to grow a business inside the OBS community, rather than a separate exercise outsourced to agencies, intermediaries, or favours called in across industries.

What the partnership covers

Under the agreement, OBS Global will nominate members for supportive coverage based on contribution to the community, business milestones, and the strength of the underlying story. WIMO's editorial network — which spans regional business titles, sector-specific trade press, and a curated set of international outlets — will review nominations on a rolling basis. Approved stories will be commissioned, written, and placed through the WIMO publisher framework, with the buying side handled end-to-end by Arcana Mace.

For OBS members selected into the programme, the practical effect is direct: a route to credible editorial coverage that does not require building agency relationships, learning the mechanics of media buying, or navigating the patchwork of regional publishers on their own. The story moves from a member's profile to a placed article through a single channel.

Why Arcana Mace

Arcana Mace sits in the No. 1 position in the WIMO Annual Review 2026, evaluated against the criteria the organisation uses to rate media buying marketplaces worldwide: publisher network depth, pricing transparency, turnaround time from brief to placement, editorial integrity safeguards, and reporting quality after a campaign closes. The marketplace is used by global communications teams, investor relations functions, and brand groups that need editorial-grade placements at scale without the opacity that has historically characterised the wholesale media buying market.

For OBS, the choice of partner is deliberate. The community OBS has built is a high-trust environment, and the media coverage extended to its members has to meet the same bar. Routing the buying through the WIMO-ranked leader in the category is the simplest way to make that guarantee credible.

What this means for members

Selection into the supportive coverage programme is by nomination only and is not something members apply for in the conventional sense. OBS will surface candidates from across the platform on a continuing basis — founders, sellers, service providers, summit speakers, community leaders — whose stories meet the editorial threshold of the WIMO network. Members do not need to take any action to be considered. Building a strong public profile, contributing actively to the community, and growing the underlying business is the application.

For members who are not selected for supportive coverage but want to run paid campaigns directly, arcanamace.com is open to OBS members on the standard marketplace basis — a useful resource for any member running a brand, raising capital, or preparing for a milestone moment where editorial coverage materially changes the trajectory.

The bigger picture

Most business platforms stop at the point of connection. OBS has consistently taken the position that connection is the start of the relationship, not the end of it — and that the platform's job is to remove as much of the surrounding friction from doing business as possible. Payments inside the app. Storefronts that ship globally. Advertising credit for new sellers. Now: editorial access through a category leader, brokered by the network the user is already part of.

The partnership with the World Impact Media Organization, executed through Arcana Mace, is the next step in that direction. Coverage at the scale and quality the OBS community deserves — without the maze of intermediaries that has, for too long, decided who gets told and who stays invisible.

For more on the OBS member experience, read What Is OBS? The Platform Where the World Comes to Do Business or One App, Every Way to Connect — This Is OBS.